Global innovation

Faced with a number of sore heads from last night’s Media Week Awards, Lucy Aitken, Warc’s Case Study Editor, still managed to have a packed OMD reception in the palm of her hand as she kicked off the final day of Innovation Week.

After introducing the Warc Awards for Innovation that’s been running since 2012, Lucy highlighted the regular debate among their judges about what innovation actually means. There is no one definition the judges agree on, ranging from “ideas that have a technological element” to “moving the industry forward by doing something different”, and the trends that Lucy shared from this year’s Innovation Awards highlighted this.

We looked at four different themes:

Lucy was an inspiring speaker and her talk was a real treat for OMD and its partners as Innovation Week draws to a close today.

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Guy Melzack

Guy Melzack is OMD UK’s Marketing and Communications Manager. He looks after OMD’s internal and external communications, while professing his love for social media.

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