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OMD FWD w/c 17th July

Hello and welcome to an emoji-filled FWD. Firstly, revel in some fascinating emoji stats here.

Then scroll through the latest and greatest from the world of digital.



  • A new FMCG trend report anyone? 20% of food searches are for those everyday items
  • Presumably, Amazon plans to enter the ‘recipe box’ market as a result
  • How emoji usage increases engagement for the most traditional of digital communications.


  • Twitter and Royal Opera House combine to celebrate the emoji in a novel way
  • A favourite, KLM has introduced a luggage tag that offers local tourist advice on the go
  • Ocado is trialling online food shops being delivered by a robot



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