The Warc Media Awards results have just landed and we couldn’t have asked for a better start to 2019!
Our Project Multiscreen campaign for easyJet not only took home a Gold trophy in the Channel Integration category but also scooped the special award for Effective Cross-Channel Measurement for a campaign that most accurately measured the effectiveness of different comms channels and the halo effect that they achieved together.
Working alongside VCCP, our campaign used data to inform a tailored strategy for brand versus promotional communications on different screens, while also setting up rules by device for time-length – an approach that resulted in increased brand consideration and increased passenger numbers, with key spikes driven during campaign periods.
A huge congratulations to everyone who worked on the campaign. You can find a full list of winners here.